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Aurum of London Adds A Touch of Sparkle To Seven Dials For London Jewellery Week

May 2012

To celebrate London Jewellery Week (11th-17th June), collaborative jewellery brand Aurum of London will be opening a pop up shop at 38 Monmouth Street, Seven Dials next week.

Launched in 2012, Aurum of London is a collective of five jewellery designers, united by the desire to create narrative & process driven and curate collaborative jewellery-based projects around London. Opening its doors to Seven Dials from the 7th – 13th June, the boutique will showcase new and exclusive collections from five of London’s most anticipated emerging jewellery designers.

In keeping with the brand’s concept of bridging old and new, the pop-up space will be furnished by East London designers Imperial & Standard, featuring one of a kind pieces made from reclaimed vintage and antique decor.

Visitors to the pop-up store will also be able to ‘drop in’ for bespoke jewellery consultations – from the creation of an entirely new piece or the revival of an existing piece to create something new. Don’t miss out on the opportunity to meet the creators behind the brand who will be attending the pop up boutique throughout its residency in Seven Dials, giving customers the opportunity to relate directly to the designers behind the exclusive pieces on display.

Join Aurum London to celebrate their launch party on Thursday 7th June for an exclusive 10% discount off all jewellery, and a live performance of original composition from contemporary violist Tim Gill. For those looking for a stylish alternative to presents, beautifully illustrated Gift Cards featuring the work of artist Ros Mundie will be available to buy in-store.

Aurum of London
38 Monmouth Street
Covent Garden
WC2H 9EP