Taking inspiration from the cellars and vaults connecting the basements of houses in the Seven Dials area in the 18th Century, German-born designer Gitta Gschwendtner will be bringing a touch of creativity to Earlham Street with ‘Aerial Escape’.
By the early 18th century the historic Seven Dials area had failed to establish itself as the up market district of its developer Thomas Neale’s dreams and instead degenerated into a notorious slum. By then each of the seven apexes facing the Dial Monument housed a pub, and their cellars and vaults connected underground to provide handy escape routes should the need arise. These underground escapes become the inspiration for Gschwendtner’s overground ‘Aerial Escape’ – a surreal construction of seven ladders linking two windows on Earlham Street to seemingly provide an escape route across the road and beyond.
Following her graduation from the RCA furniture MA in 1998, Gschwendtner set up her independent design studio for furniture, interior design, exhibition design and public art projects. The designer’s approach is ‘tailor made’ with each project carefully researched to discover and exploit the narrative at its heart, the final outcome the result of meticulous problem solving rather than simple aesthetic styling.
Gschwendtner’s bespoke approach to design is evident in her Seven Dials ‘Arial Escape’ project which interprets a historical reference to create a contemporary, abstract installation. The installation is representative of the designer’s focus, which is based on conceptually rigorous and visually intriguing designs across several disciplines.
Gschwendtner’s previous work has included public installations across prominent locations in the capital, including the Victoria & Albert Museum and the Southbank Centre.
To see Gschwendtner’s unique installation, head to Earlham Street from 14th September. To find out more about the designer, please CLICK HERE
7 Designers for Seven Dials is a collaboration between Seven Dials, Covent Garden’s shopping village and online design magazine, Dezeen showcasing seven leading designers’ work throughout the village in conjunction with London Design Festival. For more information on the project, please CLICK HERE